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January 10 2006

Music Apathy

According to this article, a team at the University of Leicester, in England, followed 346 people for two weeks and evaluated how they reacted to music. Their conclusion was that the accessibility of music has led to a general apathy, and no deep emotional connection, towards music. Funny how this study comes to light as Apple announced today that the iPod has sold 42 million units, 14 million of those just in the 4th quarter of 2005.

I love studies like this though. What were the ages of the listneres? What were there listening habits prior to the study? Were they allowed to listen to their normal musical selection, or was it pre-selected? It’s easy for anyone to draw a conclusion from a study, it’s another thing for everyone to reach the same conclusion.

I am a perfect example that my iPod and downloading has reignited my passion for music. I had grown apathetic for years because I found CDs to be bothersome and not that conveniant to listen to. MP3s have completely changed that for me. I am listening to more music in a week than I probably did all of the year before I got a player. I am listening to bands I had never even heard of and now multiple albums out, The Distillers, Avenged Sevenfold, Thrice to name a few, and listening to bands I hadn’t listened to in ages such as Aqua and the Cherry Poppin’ Daddies.

I think you get out of MP3s, players and downloading what you put into them, just like anything else in life. If you look around, share with friends and just explore, you will be amazed what there is out there for you musically. A 2 week study isn’t going to tell you squat.



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