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February 8 2007

Oh dear

You know, I wasn’t surprised when I heard the Snickers Superbowl ad about two men accidentally kissing was called homophobic. I didn’t think it was, I thought it mocked homophobia, but oh well. Then I heard people whining about Prince’s half-time show, again, overblown.

Then came the American Foundation for Suicide Prevention complaining about GM‘s ad called “Robot” about a suicidal robot that is despondent about being let go from GM for poor quality when it dropped a screw. (Story here, video here.)

“It was inappropriate to use depression and suicide as a way to sell cars,” said Robert Gebbia, the foundation’s executive director.

and GM’s reply:

“It’s a dream sequence. It’s not a person, and it’s a robot that is a fantasy. I mean, that robot doesn’t move around. C’mon,” LaNeve said.

You know what, I agree with GM. The AFSP admitted in the article they have received 250 complaints about the ad. There are 300 Million people in this country. So 250 people were offended….that is .000000833% of the population of the country has complained. Wow…I would so pull the ad for that! I feel for people that have lost someone to suicide, but come on folks it’s a robot…having a dream…IT’S NOT EVEN A PERSON!

Is it just me, or does it seem like this is becoming an annual event now? First you have the pre-exciment about the ads, then you get the actual ads airing, and then you have the pissed off people getting publicity for their causes complaining abut the ads. You get all this media coverage running on multi-million dollar ads, and the media gobbles it up. “Oh look! CONTROVERSY!” Yeah, pre-packaged, manufactured controversy.

250 people complain and it gets on every news network, all the press wires, people (including myself) are blogging about it, all because of some silly, contrived “controversy”. How about next year all the big ads are just plain white screens, which black fonts stating the name of the company? Oh wait…the actor’s guild will complain…



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  • Chele

    I only want to clarify something about the Snickers thing.

    The Snickers one that aired certainly wasn’t the big issue. The big issues were the football players watching the ads on the Snickers website and making comments about how disgusting it was to see two men kissing as well as other variations on the ad that they were having fans vote on what woudl air for the Dayton 500. That is why the outrage displayed by MSF, GLAAD and HRC.

    On the website one such ad to vote on was titled the WRENCH – instead of ripping out their own chest hair they had one man club the other over the head with a Wrench because of the kiss only to then have retailation of slamming the other guys head in a car trunk. You can find that version on Youtube I believe still. It’s just plain wrong…

    As a huge supporter of MSF there is a reason Judy Shepard and others stood up to Mars and demanded the ads be pulled from the site. It’s also interesting to note that the ad agency first contacted GLAAD to review the ads only to change their mind before showing them and that commericial industry insiders are saying that some people from the ad agency will be out of jobs because Mars is so angry about the contraversy.

    This one in particular wasn’t mocking homophobia but instead displaying homophobic motivated violence against another person as well as watching ‘big macho football players’ mock how ‘gay’ the ads were….

    Considering the reputation of homophobia in professional sports this isn’t surprising that was the reaction by these players but it seems very calculated that once again the gay community was used to give Snickers more ink after the SuperBowl – however not speaking up about it would have been wrong

    hey – my two cents

    Although the Prince thing silly!

  • Nik

    I liked the Snickers commercial but they should have cut it a good 15 seconds earlier. I didn’t need chest hair pulling action. Or any other violent act. But, I would also like to say, the GM commercial was my FAVORITE of the night. I screamed for the robot not to jump! He was adorable. I loved the whole thing. Best one of the night. They shouldn’t pull it.

    This is another reason why America sucks. We can’t do anything anymore. Someone’s always going to have the right to complain! =P

    Oh, and Prince? I’ve never liked that guy. And as soon as that sheet went up I started screaming “Indecent! Indecency! I see it at the Superbowl again! Damn you CBS, there’s some sort of malfunction on stage! Don’t you see it!!?” I’ll tell you what, I know how to liven up a Superbowl party…

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