7
Jul
2007

3 Ways To Get Me To Not Visit Your Blog Again

Written by Sean P Aune  |  under Blogging

As part of Daily Blog Tips Blog Project:Three contest, I thought I would give a short list, three items to be precise, of ways to get me to not want to return to your blog. Consider these helpful hints to keep your most precious commodity, your loyal readers, coming back.

1. In-Text Advertising – There is nothing I hate more than seeing those infernal double lines under random words in a blog post. Don’t get me wrong, I have no problem with monetizing your blog, I do it myself, but I think anything that pops up and obstructs your view of the actual post is a bad idea. I have never once clicked on one of those ads, and I never will. Your content is king; an ad popping up and covering your content makes no sense.

(PLEASE NOTE:This is a static image put here as an example, it is NOT an actual in-text ad) 
2. Navigation – Does your navigation make sense? Is there an easy flow? Do you break in the middle of stories for advertisements? Do you hide two sentances behind a “more” command?I chose my current theme for the compartmentalized nature it offered. The left column is for site business, the middle for the entries, and the right column for ads and random nonsense. I try to keep my cuts to a minimum, and also make sure there is an easy flow nature to everything I do. Don’t make the reader hunt through your million ads for your content.

3. Frequency of updates – If you don’t update frequently, why should I bother coming back to check? If you can’t take the time to make an update, why should I continue checking for one?

Just a few tips to make sure your readers have an easy, and pleasant, time reading your blog.

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44 Responses so far | Have Your Say!  |  Comments RSS

  1. Jan  |  July 7th, 2007 at 3:23 am #

    If you don’t like “in your face” advertising you should look at getting rid of the intelliTXT ad that popped up when I wanted to browse your article. I could not even get it to go away when clicking the X and it did not respond to my accidentally clicking on it either so it seems pretty useless.

    Sorry for leaving a somewhat negative remark in my first comment on your blog, but you speak out against your own practice twice in the post so I thought I would let you know how a new visitor feels as you probably don’t see the adds yourself.

    Jan - Gravatar
  2. Jimbo  |  July 7th, 2007 at 4:27 am #

    Interesting… To be honest, all three seem to be common sense to me.

    In-text ads do look “kewl” for a couple of minutes, but then, they start to annoy almost everyone on the net. They’re like a fly that doesn’t leave you alone while you’re sitting outside enjoying your ice cold beer!!!

    Easy navigation is also a necessity. Nothing annoys me more than MySpace!!! Though, a clean interface in general is more important than strait forward navigation only.

    And of course, update frequency. That deppends on the main reason a blogger blogs. If it is “because I can,” then, once a week is more than enough! But if the reason is “because i want to,” everything will be fine.

    On a side note, something seems to be wrong with your header and footer background image. Maybe it’s because I’m using a wide screen monitor…

    Jimbo - Gravatar
  3. Jo  |  July 7th, 2007 at 6:08 am #

    There is one blog I don’t visit at all but through the RSS feed because each post is nothing but one giant ad and you have to look closely for the “one line” of the post. I even told her that but nothings changed. Maybe I’m the only one that complained.

    I have stopped pushing to post daily, but yet doubt I’ll go more than a couple days without posting something. I do find when I go through Blog Explosion several blogs for some reason are there but haven’t had anything put on them for months!

    Jo - Gravatar
  4. Sean P Aune  |  July 7th, 2007 at 11:15 am #

    Jan – You couldn’t click it because it’s a static image put there as an example… I have now added a disclaimer above the image.

    Jimbo – Thanks for the screencap! Yeah, I think it is your monitor. I have viewed the site on numerous screens, in just about every browser out there, and I have never seen that pop up before. I’ll see if I can figure it out.

    Jo – Even once or twice a week is great, but if they go months, I just stop going.

    Sean P Aune - Gravatar
  5. Jan  |  July 7th, 2007 at 11:27 am #

    Thanks for the email. I would probably have forgotten to check back otherwise. You should consider adding a “subscribe to comments” option though as people are then automatically mailed when something new is posted. They can opt out anytime of course.

    I guess that makes me look pretty silly doesn’t it :-) That it is an image I mean. To be honest I have seen even worse practices so I didn’t even stop to think about it. Luckily I had myself enough in grip to stay diplomatic I think.

    PS: Your design looks alright to me (Firefox on OSX), but I would cut some of the content of the right column which is considerably longer than the left and thus goes beyond your footer.

    Jan - Gravatar
  6. Sean P Aune  |  July 7th, 2007 at 11:34 am #

    Jan – No problem on the image confusion:) I will cut some right content today, I had been considering it any way. As for subscribing to comments, I have an RSS for it, but I’ll see if I can’t find something simpler today.

    Sean P Aune - Gravatar
  7. Mirko  |  July 7th, 2007 at 12:14 pm #

    Yeah… inline advertising sucks.. but for frequency update, I think RSS is here to do the job. Why bother visit blogs over and over?

    Mirko - Gravatar
  8. Kevin  |  July 9th, 2007 at 12:54 am #

    I couldn’t agree more about the in-text ads, but they seem to be everywhere, so I assume some bloggers are having success with them (at least financially speaking).

    I never worry about the frequency of others’ blog updates; when new content is posted I’ll see it in my feed reader. Plus it allows you to keep up with more blogs (assuming you want to).

    I subscribe to the RSS feeds of several blogs that update very infrequently, but when they do post, it’s worth it.

    Kevin - Gravatar
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  11. Juggling Frogs  |  July 9th, 2007 at 11:42 am #

    Can’t disagree with these!

    Here are 3 more:

    - Autoloading music
    - Frequent profanity
    - Too much metablogging (blogging about that very blog)

    Juggling Frogs - Gravatar
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  18. Sheila  |  July 9th, 2007 at 2:17 pm #

    Very reasonable list, Sean One more reason that I would add is I don’t return to blogs where the blogger doe not engage in comments. If I’ve taken the time to add a useful or insightful comment or even a question in a comment and the blogger doesn’t respond or interact, I assume they could care less whether I read another post or not.

    Sheila - Gravatar
  19. Sean P Aune  |  July 9th, 2007 at 2:22 pm #

    Sheila – Thank you SO much for that comment! There are times I feel I am over responding, but what you said is the exact reason I do respond so much. I feel if you took the time to comment, then I should do so in kind.

    Juggling Frogs – Autoloading music should be banned from the internet as far as I am concerned. I want to listen to iTunes while I surf, don’t have YOUR musical choices infringing on mine. Profanity, I try to keep it the barest minimum, and will go months without it, then when I do use it, I try to warn folks. Sometimes it just can’t be helped.

    Sean P Aune - Gravatar
  20. Sheila  |  July 9th, 2007 at 2:46 pm #

    Sean – You “get it”! Thanks!

    Sheila - Gravatar
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  23. Jermayn Parker  |  July 10th, 2007 at 4:26 am #

    Totally agree with all your points especially the advertise one

    On top of navigation, I think it should also be clear navigation in way it is found, read and clicked on..

    Jermayn Parker - Gravatar
  24. Sean P Aune  |  July 10th, 2007 at 9:07 am #

    Jermayn – Exactly. Navigation should be one of the simplest things to use. Don’t make me guess how to navigate your site.

    Sean P Aune - Gravatar
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  26. Jermayn Parker  |  July 11th, 2007 at 8:02 am #

    Good that we agree Sean :)

    Jermayn Parker - Gravatar
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  30. Jamaipanese  |  July 13th, 2007 at 12:22 am #

    I voted for you, good luck

    Jamaipanese - Gravatar
  31. Sean P Aune  |  July 13th, 2007 at 12:34 am #

    Jamaipanese – Thanks! And to you!

    Sean P Aune - Gravatar
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  37. David Bradley Blogging Tips  |  July 16th, 2007 at 11:39 am #

    Hey, nice post, how come you get sooooo many comments, when you’ve only got 14 RSS subscribers? Amazing!

    Meanwhile, in Firefox I cannot read your Navigation never mind see whether it makes sense. I think there’s something screwy with your CSS rendering (possibly) as there is a little bit of gray on what I assume is the “home” link but the other links are not quite clear.

    By the way, I’m running a feedburner competition. Double your RSS subscribers and win a free link on a PR5 homepage (no smut and starters at a minimum of 20 subscribers please)

    db

    David Bradley Blogging Tips - Gravatar
  38. Sean P Aune  |  July 16th, 2007 at 11:55 am #

    David – I’m in Firefox right now, and it appears fine. I will try it from another computer and see what I come up with.

    Yeah, the number of comments on this post really threw me, but I’ll take ‘em!

    I’ll check out your competition:)

    Sean P Aune - Gravatar
  39. David Bradley Blogging Tips  |  July 19th, 2007 at 12:30 pm #

    Hi

    I did a screengrab and was going to send it to show you what I meant, but when I navigated off to your contact me page it came up sweet and readable…sorry for the fuss!

    d

    David Bradley Blogging Tips - Gravatar
  40. Sean P Aune  |  July 19th, 2007 at 3:03 pm #

    David – No problem, thank you for taking the time!

    Sean P Aune - Gravatar
  41. Kacey Green  |  August 13th, 2007 at 6:02 pm #

    How do you feel about snap preview anywhere? It puts those types of popups on external links with a preview window so readers can see if they want to go to the outside link.

    I’d like to enable full RSS feeds but Joomla mangles my RSS output, do you know anyone with a Joomla site with a full feed you could point me to?

    Sorry for being late to the discussion.

    Kacey Green - Gravatar
  42. Sean P Aune  |  August 15th, 2007 at 5:24 pm #

    Kacey – Snap is just as bad. I used it for a couple days, but very quickly dumped it.

    Sean P Aune - Gravatar
  43. Kacey Green  |  August 19th, 2007 at 10:02 pm #

    Thanks for the feedback Sean, I just removed snap and left a note about the new Snap browser extension, that way only those who want it are bothered by it. Page load time has sped up of course too!

    Kacey Green - Gravatar
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