September 7 2007

Why Steve Jobs was wrong to give a refund

Why Steve Jobs was wrong to give a refund“Boo hoo, I want my mommy to kiss the boo boo and make it all better!”

Steve Jobs gave in to the whining iPhone customers, and I just don’t get it. He issues an open letter explaining that they could have a $100 credit, but he summed it up best in one point:

Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you’ll never buy any technology product because there is always something better and less expensive on the horizon. The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.

And that’s exactly it. If you are an early adopter of technology, you’re going to have to expect things like that to happen. By giving in he has set a dangerous precedent for all gadget makers that if the customers whine enough, they can get money back.

There’s no denying I think he did the price cut too early, only 66 days in to the product’s life cycle, but that is Apple’s right to do so. To those who whined, get over it and welcome to the gadget game… there’s the door, because believe me, this isn’t the last time it will happen to you.

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