November 20 2007

1-18-08 Becomes Cloverfield

Cloverfield MonserWell, the mysterious movie “1-18-08” finally has a name, and it is “Cloverfield“. This name has long been rumored, and it was known that the film was using this name as a cover during some of its filming. Everyone is a little shocked it ended up being the actual title.

Pictured to the left is a screen grab of the monster from the new trailer for Cloverfield that came out. We finally get some idea of the scale of the thing at least, but that’s about it. (For those who check out the trailer, this happens around the 1:28 time mark) has a shot for shot analysis of the trailer, and some interesting things do pop up if you know what to look for.

I’ve written about this movie a couple of times now, first when the teaser hit, and then again when the “viral” sites started popping up. I make no bones about it, but for whatever reason, I love monster movies. Sure, they are mindless, and completely lacking in plot, but there is something fun about watching a monster just lay waste to a city.

What bugs me is the rumors we will never get a clear shot of the monster, nor will learn its back story. As much hype as has built up around this movie, I am starting to get a sinking feeling it will never be able to live up to it. It’s beginning to feel like the whole hoopla over Snakes On A Plane from a few years back.

Snakes generated a tremendous amount of buzz over its marketing, and then completely failed to live up to the hype that surrounded it. And the closer 1-18-08 gets, the more I think the same thing is going to happen. I’ll probably still go see it, hey, buildings get knocked over, but I have zero expectations of it being good, which means I should walk out pleasantly surprised!

… right?

Anyway, for those who wish to follow along, here is an updated list of sites connected to the film.

Official Sites



Supposedly Connected Sites – Part of the Tagruato Corp. (this one is questionable to being legit)

Jamie and Teddy – Love videos from the character of Jamie to someone named Teddy.

Slusho! – The mysterious drink that also has a connection to Abrams’ old series, Alias.

Tagruato Corp. – Yeah, I discussed it above already.

MySpace Profiles of Characters

Beth McIntrye

Rob Hawkins

Hudson Platt

Lily Ford

Marlena Diamond

Jamie Rascano

JJ Hawkins

Sites Following The Insanity

Cloverfield Central

Cloverfield Clues

Cloverfield Movie News

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  • Roy

    Why do you always find something to get worked up about. Why can’t you just enjoy it? It’s ONLY A MOVIE!!!!!!

  • Roy – Because movies are a form of art. Do you look at painting and go “Well, the artist forgot to give the lady a left eyebrow, but, it’s only a painting.”? Sure, movies can be just for fun, and I even enjoy some of the “just for fun” ones, but as someone who dabbles in writing, I get annoyed by stories that do things just to do things and then expect the audience to ignore what they’ve done.

    Like I told you my problem with traitor in The Matrix. If they had not established their own rules very clearly in the earlier portion of the film, I would have ignored it. However, they went to great lengths to explain how entering and exiting the Matrix worked… and then decided to ignore those very “rules” later in the film because it was inconvenient to them. That’s not only sloppy film making, it’s insulting to the audience. “Oh they won’t remember, just do what you need to do to make this portion of the story work.”

    As long as you keep accepting mediocre fare from Hollywood, the more they think they’ll be able to get away with it.

  • Roy

    Sure, of course.

    But let me just make a criticism here and say that if your true intent was to appreciate film for it’s artistic qualities, I doubt you would be watching or be interested in this kind of film in the first place.

    When I was in film school, me and all my friends use to pick apart and complain about all the hollywood films for being this and that but since it was just too easy to rip apart these films all we were doing was pretending to be intellectually superior to everyone else who enjoyed such movies. If we really wanted to appreciate the “good” films, we wouldn’t have been watching any of that schlock in the first place. It’s like going to Mcdonalds and complaining that it isn’t good cuisine.

    I believe also it’s important for Hollywood to “raise its bar” but all I am saying is it’s not worth getting worked up about it. Especially for a film that hasn’t even come out yet and that you’ve already somewhat “prejudged.” We already know you won’t like this film. ;-)

    If you want to see good cinema with good writing and prove your film appreciation skills, why don’t you just avoid the stuff from hollywood altogether and watch some good indie or foreign films instead?