December 5 2007

G.I. Joe Is There!

Sanke EyesBack when I was writing in the 1990’s, it was almost always about toys, more specifically action figures. At the time I was considered one of the leading experts in the industry on action figures of the 1970’s and 1980’s, but I always had a soft spot for G.I. Joe, specifically the 3.75″ line.

I had grown up loving the toy line, which was in response to the ultra successful Star Wars line in the same scale, and was launched in 1982. The overall toy series had it’s ups-and-downs, and seemed to have breathed it’s last in 1998, though there were several unsuccessful attempts to re-launch it, it seemed the line was dead for good.

With 2007 being the 25th anniversary, Hasbro decided to give it a try again with a nostalgia angle and… BAM, huge success. To the right you can see Snake Eyes from the new line, a favorite of almost every collector since his first appearance, and you can see what a great line this is.

Retro packaging with some new flair, superior sculpts, great articulation, an overall homerun of a line update. And it’s made me realize something… I’m still a huge toy geek! I have bought everything in the line so far… in multiples. And the funniest part is that I couldn’t care les what folks say, I love my geekiness, and I embrace it.

I came to this realization last night when I was in Wal-Mart, giddy over them getting a new shipment and I walked out with a cart full. That also made me realize, “Wow… I am that grown up geek they aimed this for! It’s nostalgic, but I have money to blow on it now… WHO CARES!” *throws another stack in his cart*

And I leave you with the theme song you can never get out of your head:

Yo Joe!
He’ll fight for freedom where ever there’s trouble.
GI Joe is there.

It’s GI Joe against Cobra the enemy
Fighting to save the day.
He never gives up.
He’s always there,
Fighting for freedom over land and air

GI Joe- A real American hero
GI Joe is there

GI Joe is the codename for American’s daring, highly trained
special mission force.
It’s purpose, to defend human freedom against Cobra-
a ruthless, terrorist organization determined to rule the world.

He never gives up.
He’ll stay til the fight’s won.
GI Joe will dare.

GI Joe- A real American hero
GI Joe

share tweet share

Toys & Video Games