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Sometimes you come across things on the web that make you wonder what someone was thinking, and then other times it just makes my jaw drop, and I star in awe. I got this image from a friend’s shared RSS feeds, and long story short, it seems to have originated here. (I’m a stickler for going back to the original)
If you click to enlarge, you will see it says “Terrorism-related deaths since 2001: 11,337 Tobacco-related deaths since 2001: 30,000,000”
I really could care less because you are comparing apples to oranges… and, oh yeah, you’re morons. And what kills me is that the above linked blog, Copyranter, points out that an anti-smoking group in Dubai did the exact same visual trick. Are these people idiots? I don’t care how anti-smoking you are, this is just insanely poor taste. You are comparing people killed in violent, cataclysmic ways that they had no control over, had their loved ones crushed by the senseless forms of their deaths, to people voluntarily lighting up a cigarette…
Here, let me help you with some future campaigns.
“Holocaust-related deaths since 2001: 0 Tobacco-related deaths since 2001: 30,000,000” (you can use actual photos of the gas chambers and make the assertion the smoke is from cigarettes!)
“Black Death-related deaths since 2001: 0 Tobacco-related deaths since 2001: 30,000,000” (show drawings of dead bodies in the streets of London… ALL SMOKERS!)
“Kool-Aid-related deaths since 2001: 0 Tobacco-related deaths since 2001: 30,000,000″ (Pictures of Jones Town… of course)
It’s silly and irresponsible in both cases that it has been done, and if you think evoking imagery of one of the most tragic days in the history of the United States as a way to get people to quit smoking, you need help. Some people say that if an ad gets you to feel strong emotions it must mean it worked, but in this case I would say, “No, it just made me think you are a bunch of idiots that should never be allowed near another advertising account.”