May 1 2008

It’s RSS Day, Help Spread The Word

RSS IconI warned you all this was coming, and here we are: RSS Awareness Day. Real Simple Syndication (RSS) is gaining more and more acceptance, but it is still used by such a small percentage of people who read blogs on the Web, and I honestly can’t figure out why.

Today, Adam Ostrow over at Mashable, one of my many bosses there, I think summed up RSS in the simplest terms I have ever seen: I like to make the analogy to old-fashioned newspapers, which are often a round-up of stories from the wire services like AP and Reuters, blended in with content produced by the paper’s own reporters.

If you think about it, he is 100% right, it certainly is like you are creating your own newspaper. When you want to read the news, do you go to the AP site, then the Reuters site followed up by your choice of news network? No, typically you like it all in one place, so it’s easy to access, and read quickly, saving you time.  This is just what RSS does for you, except it does it with blogs and other news streams.  Check out this video if you have no knowledge of how it works.

I was a late bloomer, as I said in RSS – Is it for me?, but later recanted in RSS Revisted. My life would be impossible without this tool. I almost don’t want to read any site now that doesn’t support RSS!  So what are you waiting for?  Why aren’t you starting a reader yet?  And you can always add my feed as your first… you know, just saying.

A big thank you to Daniel of for this wonderful idea of spreading the love for RSS around.

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