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Apparently Marvel Comics is punch drunk on a small taste of success.
True, Iron Man did very well at the box office last weekend, and it is expected to do well again this weekend, but it seems to have made them think that they are untouchable. This was their first film production under their own movie studio, and they seem to be under the impression that one success means you can go hog wild.
Let’s take a look at their upcoming slate of releases, shall we?
The Incredible Hulk – June 13, 2008
Punisher: War Zone – December 5, 2008
X-Men Origins: Wolverine – May 1, 2009
Iron Man 2 – April 30, 2010
Thor – June 4, 2010
Captain America – May 6, 2011
The Avengers – July 2011
Ant-Man – To Be Announced
Okay, the films in bold are done for a reason, and that’s because they will loosely form a series. It started with an after-the-credits scene in Iron Man, which I won’t spoil entirely, but “The Avengers Initiative” was mentioned. Rumor is that a similar scene will happen in The Incredible Hulk… then Thor… then Captain America… all building to these characters forming The Avengers for the film of the same title.
For those of you unfamiliar with them, The Avengers is a team of super-heroes in the Marvel universe that has an ever-rotating line-up of super powered beings that join together to fight various evils that pop-up from time to time. I think just about every Marvel character has rotated through the team at one time or another, but the original team was Ant-Man, Wasp, Thor, Iron Man and the Hulk, but Captain America quickly replaced the Hulk. As you can see, it looks like Ant-Man will spin out of this “event movie” as opposed to others leading into it, but his film would still count as part of the series.
While this sounds like a cool idea: get the origins out of the way in their own separate movies, let the team movie just be about a big fight where we only have to deal with the bad guy. The problem is that if even one of these movies is mediocre, the whole thing could get tainted. Take The Incredible Hulk movie for instance, he has already had one failed movie, and now there is a second one coming out that has mixed vibes coming off of it. If it sucks, as some suspect it will, would people be thrilled to see him again in three years as part of a team?
While I personally find Thor a lot of fun to make fun of (for reasons I won’t go into), it is going to be difficult to pull him off as a movie. If they follow the comics closely, it will be about a man who is not aware he is the Norwegian God of Thunder. Once he accidentally discovers it, he can tap his cane on the ground, and it will transform into Mjolnir, Thor’s hammer, and him into the god himself. What will follow is a whole lot of odd Norwegian-God talk. I’m not sure how popular this is going to be with the masses. He’s a cool character, and he’s had a long run, but it’s going to be an odd sell to the general movie going public.
The whole idea of what will really amount to a six or seven film series isn’t the only problem for the studio. X-Men Origins: Wolverine will probably do well, but Punisher: War Zone… ugh. This will be the third time that Marvel has attempted to launch a Punisher film, and the last two did not do well at all, so why do they think the third time is the charm? There are numerous other characters they could try in a movie before returning to a failed one for a third time, so this really makes no sense to me.
As a comic book fan, I am thrilled to see so many properties coming to the big screen, and they are obviously doing things with more forward thought than DC Comics, but I think now they may just be rushing things a bit too much. For all of my quibbles with the way DC Comics is handling things, at least they are taking a measured approach and not trying to just slam out movies to get them out there.
I may be completely wrong, and this plan may come off with flying colors, but I worry if even one fails, the whole row of dominoes will fall apart. The lynch pin will be the Captain America movie in my opinion (who, oddly enough, is currently “dead” in the comic books) because it will be released only two months before the central movie of the whole series. That will be the last taste in everyone’s mouthes before we launch into a film that will probably have an insane budget due to the number of actors involved, and a gigantic number of special effects. I also pity whomever gets picked to play Cap because they will probably be filming two films very quickly to appear in both their solo film and the team project.
More power to them if this comes off without a hitch, but I will be fairly surprised.