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July 8 2008

Exclusive Carrier Madness

iphone 3g canadaWhen I first talked about the iPhone 3G, I mentioned as long as the phone was exclusive to AT&T, I wouldn’t be getting the device for myself.  Well, it seems things could be far, far worse… I could have to deal with Rogers in Canada.

It seems that Rogers of Canada went so overboard with their pricing, raising so much ill will that over 53,000 people have signed a petition at RuinediPhone.com stating they will not purchase an iPhone under the Rogers plan.  Unlike American contracts that run for 2 years, Canadian contracts run for 3 years, and the current contract runs $60 for 150 minutes of daytime minutes, and 400MB of monthly data transfer.  As much as I dislike AT&T, at least their $69.99 plan gives you 450 minutes with unlimited data.

So, in light of people being angry with Rogers, Apple has decided to cut supplies to the Rogers’ stores, and they have also announced that the Canadian Apple stores will not be carrying the phone, so Rogers won’t receive any contract sign ups from that venue.

I understand why Apple signs these exclusive deals, better revenue sharing for them, but do they not check out the pricing plans before they sign the contracts?  How could they let Rogers be the exclusive carrier when they are offering such horrible pricing?  This reflects poorly on Apple as well as Rogers.  And, I’m sorry, but 150 minutes for that price is just highway robbery in my opinion.

Hopefully Apple will learn some lessons from this, such as when going exclusive with a company, make sure you read what is going to happen to your customers before you sign on the dotted line.  Sorry, Candians… you got screwed.



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