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August 14 2008

Really Horrible Marketing Ideas

Sometimes a marketing idea comes along that is just so bad, you have to wonder not only what the PR person was smoking when they came up with it, but what pretty much everyone was smoking that it made it out to the public.

Scarlett Johansson, an acctress I have liked for a while now, is starring in a new Woody Allen movie, Vicky Cristina Barcelona.  From the commercials and advertising, it appears the film deals with a possible sexual threesome, and for sure it deals with a romantic triangle.

Now, I can understand playing up some of the aspects of this premise, but then you get things that happen like this image I have included with this post.  If you click on it, you can see it full sized version as it appears on ScarlettJohansson.com.  Yes, it goes on and on about winning a THREESOME with Scarlett!  A SMOKING HOT THREESOME!  Whoo!  You best get those entires in for THE SMOKING HOT THREESOME!

By the way, can anyone read that incredibly small print at the bottom of the ad that I had to squint and lean super close to my laptop screen to see that they were saying they meant threesome as in a movie date with her?  Did anyone else notice the incredibely creepy suggestive imagery in the second “O” of her last name?  Yes, one could say it is lips turned on their side and covered in lipstick… or you could realize what they are attempting to imply with those lips.

I have no problem with adult entertainment and so forth, but when this is done in the name of a serious actress?  Not cool.  I would hope that this was done with out Ms. Johansson’s full knowledge, but seeing as it is on her official site, I’m guessing she knows.  This is just poor marketing, a bad choice for a “serious acctress” and while some may see this as fun, I see it as just incredibly crass, and greatly tarnishes her image and of all those involved.

Good job, marketing department!  Big thumbs up!



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