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November 23 2008

Where Are All Of The Blu-Ray Customers They Claimed They Would Have?

With another year under their belt, why does Blu-ray still seem to be another “also ran” in the home media market?

It was one year ago today that I announced that I had decided to go with HD-DVD, and I knew full well that probably meant I had picked the wrong format in the high def war.  I was proven right in February of this year when HD-DVD threw in the towel, and it looked like a lock that Blu-ray would become the dominant format.

So, why hasn’t it happened?  Blu-ray is still languishing with only a single digit percentage of the home media market, and it doesn’t look to be gainging more traction with the economy in its current uncertain state.  As I see it, Blu-ray is fighting a multi pronged fight that it didn’t even ponder it was going to have to.

You add up all of these problems, and it doesn’t look too promising for the high def format.  Yes, I fully admit that this may sound like sour grapes over me goign HD-DVD, but it isn’t, because I have been very close to throwing in the towel and buying a Blu-ray player several times since February.  At this point I don’t think buying into an HD format is a wise choice for any one.  Streaming is becoming more and more prevalent, and I don’t see standard def DVDs going anywhere, so I’m thinking it may be wise to just sit out this home media iteration and see where the chips land.

In short, don’t be me and put all your money on what could be a losing horse.



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