Ultimately business-is-business although not originally produced for financial reasons, the obvious benefit is that money goes hand-in-hand.

From their first coin, in August 2008 through to their recent incarnation – for the Inauguration – WEW continues to produced memorabilia to commemorate an event that will collate in the books of history.

Infact WEW was the 1st company to mint coins with the legend "The President of the United States".. that was back in August when they minted their first coins for the DNC.

The company never produced their coins looking to cash in – it was made for such an important event in history and (at the time) no-one else was producing such items… eventually others appeared with the colour stickers on legal U.S. tender and the advertising blitz of the "official" (loose term) Obama coin was on.

I'm not doing that this time. I mean, I could; the people marketing this crap are con men, and con men are trickster figures, and trickster figures are fun in myth (Coyote, Anansi, Loki, &c) and pop cult (Bugs Bunny, Daffy Duck, Wile E. Coyote, &c). But trickster figures are only fun when 1) they're successfully tricking people who deserve it or 2) they're trying to trick an innocent and they catch themselves in their own wiles (or otherwise get the tables turned upon them). Neither applies here.

The Obama coin-sticker purveyors aren't particularly interesting or competent tricksters. Clearly they've embraced the PT Barnum notion of America (and ethics), but not in a clever way. I guess that's my major gripe here–not that they're trying to put one over on people, but that this is so transparently idiotic and uncreative.

In short, amen, brother.