Say what you will about Sacha Baron Cohen, but there is no denying his willingness to push the envelope.

In 2006 he made a splash with his film Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. Sure, it wasn’t for everyone, but when you really watched it, you started to see the message in there that asked that everyone take a look at themselves.  Now he is back with another one of his characters, Bruno, a gay fashion reporter in another look at the United States. The film is either going to be called Bruno or it may end up being called Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt.

Judging by the trailer, we’re in for more of the same, but it somehow doesn’t look tired, mainly due to the reactions of the people around him. I will warn you, this is a “red band” trailer, meaning it contains adult content, and seeing as the first cut of the film received an NC-17 rating, expect very adult humor. Notice it does ask you to enter your date of birth to watch it, so that is the only reason I went ahead and put it up.

As someone who put off watching Borat for a very long time as I thought I would hate it, I can’t wait for Bruno.