If you haven’t heard of Spotify yet, don’t worry, many others haven’t also. However, don’t be surprised if it doesn’t become a household name within the next few years.
Spotify is a fairly young music service that launched on Oct. 7, 2008 in Western Europe. While it has been in its invitation only beta stage the service has stayed tied to Europe for licensing reasons, but a United States release is expected in the not too distant future.
So, why is this service a game changer? Well, the answer is pretty simple in that with the licensing agreements the service has struck you can essentially pull up any song by any artist at any time and listen to it. If you want a free account you will have to go through advertisements every so often, but if you have a paid account you don’t even see the ads and can enjoy endless musical selections of all your favorite performers.
Where Spotify is really set to change the game is with its just released iPhone & iPod Touch and Android applications. The apps, just released today, is only for use by the paying customers, but one feature alone may be worth it. I have embedded the demo video below for you to watch, but essentially you make a playlist of your favorite music, tell the Spotify app you want that playlist to be available while you have no 3G or Wi-Fi access (i.e. on an airplane), and it will save the music to your device memory so you can play all of the selected tracks while you aren’t near a connection.
Now mind you that you do not own these tracks, and they can’t be transferred off of your device, but who will ever need to buy music anymore when you can just have a monthly Spotify subscription and make a bunch of offline playlists?
While I have been a huge fan of services such as Pandora for ages, the problem is that I need to have some form of access to listen to it. I also have no say in what songs come up on Pandora, but with Spotify I can have access to a basically limitless stream of music from just about any artist you can think of. Once this hits the United States, you don’t think this is going to be the most talked about music service on every college and university campus?
Take a look at the video and I think you’ll quickly why this is such a huge game changer for the mobile music market, and quite possibly the music industry as a whole.