Sep
2010
Leno’s Ratings Continue To Fall
Is it wrong to take obvious pleasure in the train wreck that is The Tonight Show with Jay Leno? Yeah … it’s not wrong of me all.
Back in April I wrote up how Jay Leno’s ratings slipped below Conan O’Brien’s in the all important 18-to-49 demographic. Of course, NBC isn’t going to say anything about this because of the whole public debacle it already experienced when it gave The Tonight Show back to Leno, but you know executives had to be displeased with this news when it happened.
Well, it’s happened again. According to The Hollywood Reporter, the Jay Leno version of the show is suffering the worst summer ratings in the history of the show. While the overall numbers are up slightly over Conan O’Brien, they are down 12 percent in the 18-to-49 demographic that advertisers covet so much. Comparing Leno to his performance to his ratings from the summer of 2008, things are ever worse.
Considering that when O’Brien was suffering from a weak lead-in in the form of The Jay Leno Show, NBC blamed O’Brien for things going wrong. Well, who do you blame now? NBC is oddly quiet on all of this when it couldn’t seem to wait to point a finger last year.
The sad thing is, I don’t see NBC doing anything about this. They will stand behind Leno no matter what at this point, and people such as myself will just enjoy watching him slipping further and further into oblivion where he belongs.
Jolene | September 4th, 2010 at 4:51 pm #
I don't watch either show, nor ever did — if you look at NBC as a whole …. they suck at everything.