For those keeping track, this makes the third director change? twitter.com/TheWrap/status…
You have to give it to Hasbro, they sure know how to sucker a collector back into their world.
I was really starting to pull away from Star Wars toys because they were well past the figures that I really had any concern with. Then they announced that in celebration of the 30th anniversary of The Empire Strikes Back they were were going to begin releasing figures again in the same type of packaging they used in the 1970’s and 1980’s. They were even going so far as to put the Kenner logo on the packaging as they were the original company to release the toys, and they had purchased the company several years ago.
Oh, and they’re going to be doing this for two years.
Oh, and if the figure had been a part of the line back then, they would use the same packaging art as they did back then, and if the character hadn’t been a figure back then, they would receive new art that brought it into line.
Okay, I’m done. Where do I sign my paychecks over to you?
Pictured below is a comparison of a re-issue with a first issue on the “Vintage Collection” packaging.
The backs of the packages differ from the originals, but that’s fine, and they actually give a bit of history of that figure which is cool.
To add insult to injury, they are doing an old fashioned mail-in offer for a “Rocket Firing Boba Fett”. To Star Wars collectors this is like the Holy Grail of figures. It was offered in the late 70’s, but was never released due to safety issues. So they are releasing a new copy of the original figure that we all lusted after as children … if we buy five figures and mail in the UPC codes. Oh goody … now I have to buy doubles on five figures, and at $7.99 a pop. Oh joy.
Anyway, the figure packaging may all be old, but the figures themselves are all new molds, and they look great. Honestly, this packaging makes a lot more sense to me than some of the oddball stuff they have come up with over the years with curved fronts, and couldn’t hang on a peg in the store more than five seconds as they would fall off. Give me the classic packaging any day!
Now, if you’ll excuse me, I have to go sort my action figures.