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July 5 2011

Pirates of the Caribbean 4 Crosses $1 Billion Mark Globally

Pirates of the Caribbean: On Stranger TidesPirates of the Caribbean: On Stranger Tides has passed into the history books as only the eighth film to ever cross the $1 billion dollar global box office benchmark.

While Transformers 3 was conquering the box office all over the world this weekend, history was being made quietly in the background.  Despite the fact the fourth Pirates of the Caribbean met mixed reviews and income here in the United States, globally it has been tearing up the box office receipts.  It is now the seventh biggest money maker ever, standing at $1.008 billion dollars.  But the history doesn’t end there.

Disney currently holds the fourth, fifth, sixth and seventh spots on the list; two of those films are from the Pirates series, and three of them star Johnny Depp.

Why do I think Mr. Depp is going to be cast in every Disney movie from now until his death?

The moral of the story is, while the American box office is still important, 76.8 percent of this film’s revenue came in from foreign markets.  While pundits here have scoffed at this film, the foreign numbers alone make it worth making a fifth film in the series, and even if it had done $0 here, it would still be in the realm of being worthwhile to go again.

This is not an isolated case either. Kung-Fu Panda 2 has not done well domestically, but 70.7 percent of its worldwide total has come from foreign markets, and it now stands at $536.5 million.  Once again, people have commented on its poor performance here, but globally it’s raking in a very healthy amount.

While the lion’s share of these hauls still comes from the U.S., perhaps it’s time to realize just how important the foreign markets are and pay them the respect they are due.

With that in mind, get ready for Pirates of the Caribbean 5.



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