July 11 2011

Transformers 3 Enjoys a Second Week Atop the Box Office

Transformers 3 movie posterConsidering the competition it was facing, it isn’t all that surprising that Transformers: Dark of the Moon won another weekend at the box office.

Falling 52% from it’s opening weekend, the third Transformers film brought in another $47 million and is actually doing quite well, and is holding onto it’s audience better than the second film did.

Horrible Bosses came in second with an estimated $28.1 million, the best opening ever for a dark comedy. Compared to other comedies this summer it fell into about the middle of the pack financially, but with a $35 million dollar budget, it needs to hit a minimum of $70 million total, and it may have a tough time getting there.

Opening in third was Kevin James’ Zookeeper with $21 million. How does this guy keep getting work, and why do people go and see it? He seems like a likable guy in interviews, but he’s just not that funny with scripted material.

Cars 2 settled somewhat with a 42 percent drop to $15.2 million for the weekend, but it is now trailing behind the first film on a day-by-day count.

Bad Teacher fell 38 percent to $9 million with a new total gross of $72.8 million off of a $20 million budget. Cheap comedies work, folks.

Larry Crowne fell 52% to $6.3 million and has about no hope of breaking even now. Perhaps the days of Tom Hanks and Julia Roberts as box office draws has come to a close?

And just because it’s become like a sport now, Green Lantern was in ninth place with $3.1 million. It’s now at $109.7 million for a total domestic gross on a $200 million budget. This film is going to go down in history as an object lesson in how to blow a film that should have been a homerun.

Next weekend sees the final movie in the Harry Potter series released. My suspicion is we will see Harry Potter and the Deathly Hollows Part 2 comfortably take the lead.

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