July 18 2011

Harry Potter Sets Opening Weekend Record

Harry Potter and the Deathly Hallows, Part 2 Harry Potter and the Deathly Hollows Part 2 didn’t hit the $180 million some expected it would, but it did have the biggest opening weekend ever at $168.5 million.

The former record holder was The Dark Knight at $158.4 million, and factoring in the extra fees for 3D, attendance was slightly lower, but still impressive for the last film in the Harry Potter series.  (Sidenote: When are we going to start paying more attention to attendance than dollar amount?  It’s the only true measure.)  Missing the projected $180 million can be chalked up to a 53 percent decline from Friday to Saturday, a far steeper fall than one would usually expect.

Transformers: Dark of the Moon fell to second place with a 55 percent decline to an estimated $21.25 million. It does however mark the first film of the year to cross the $300 million domestic gross milestone, and has now racked up a total of $762.8 million.

Horrible Bosses came in third with an estimated $17.6 million, marking a decline of only 38 percent, a very respectable amount.

Zookeeper fell only 39 percent to come in at fourth with $12.3 million. It fell less than most, but when you start at such a low level, you don’t have to go.

Rounding out the top five was Cars 2 with $8.3 million.  It looks like Pixar may have finally made a misstep with this film as it is trailing far enough back now from the studio’s other features to mark a 12 year low.

Green Lantern? 14th place with $1.25 million for a total of $112.6 million. This really has become like watching a train wreck.

Next weekend sees the release of Captain America: The First Avenger and Friends With Benefits.

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