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August 3 2011

Transformers Joins the Billion Dollar Club

Transformers 3 movie posterFor the first time in history, three films in the same film season have cross the billion dollar mark for global revenue. Yes, Transformers: Dark of the Moon has now entered the not-so-exclusive-anymore billion dollar movie club.

It was just yesterday that I noted that Harry Potter and the Deathly Hollows Part 2 had crossed the billion dollar mark, and while we knew the third film in the Transformers series was going to do it, we just didn’t know the exact day it was going to happen.  Well, it appears that while pundits were pontificating yesterday on the ninth film to reach that milestone, the tenth was also crossing the line.

Transformers 3 actually landed itself in ninth place on the all time list, pushing The Dark Knight down to the tenth position.  Seeing as three of the films in the top 10 are still in release at this time amazingly enough, it is certain that things will continue to fluctuate.  The only film that seems safe at this point is Avatar which sits comfortably in first place with $2.7 billion.  Actually, second place is also fairly secure with Titanic at $1.8 billion, but spots 3 thru 10 are still moving around.

What I’ve been saying recently about total box office dollar amounts no longer being the proper way to track a film’s success seems to be proven more and more every time I turn around.  For three films to all break into this once illustrious club at nearly the same time is just insanity, but when you are charging extra for 3D and Imax, you can make it there without much difficulty.  Now, show me how many actual bodies walked into each showing, and then we have a metric I can get behind.  Sadly that will never happen, and films that have no business being considered for these upper echelons of film history will continue to get there because they’re just pretty, pretty eye candy.



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