August 8 2011

Apes Swing Their Way to the Top of the Box Office

Rise of the Planet of the ApesDespite it being ten years since there was anything for the Planet of the Apes franchise, Rise of the Planet of the Apes took the top spot at the box office this weekend.

The original Planet of the Apes series ended in 1973, and the remake was released in 2001, so my feelings were that a prequel of sorts to a series most of today’s movie audience wasn’t that familiar with wouldn’t do well, but yet Rise of the Planet of the Apes brought in a healthy $54 million this weekend. Where this fits into the overall Apes mythos is odd in that is envisioned to be an origin story of sorts to the original 1968 film, it contradicts the fourth film, Conquest of the Planet of the Apes, that told of the rise of Ceaser. Seeing how the film did this weekend, I wouldn’t be shocked to see a whole new series launch out of this film. (Here ends my nerdy knowledge of the Planet of the Apes series.)

Coming in second was The Smurfs with a respectable 41% fall off in business from its opening to weekend to land with $21 million. Seeing as an average second weekend fall is 50%, this film is performing surprisingly well.

Not performing as well was last weeks top spot holder, Cowboys & Aliens which fell 56.8% to $15.7 million. The concept was unique for sure, but it appears that film goers were not all that interested in this concept.

The Change-Up opened up in fourth place with $15.7 million. Perhaps it is time for Hollywood to realize that people are bored with body swap stories, but it’s doubtful that will stop them from going back to this forumla time and time again.

Wrapping up the top five was Captain America: The First Avenger with $13 million in its third weekend.

Next week is a busy one with The Help opening on Wednesday and 30 Minutes or Less, Final Destination 5 and Glee The 3D Concert Movie hitting on the weekend.

Green Lantern?  Out of the theaters completely.  No more train wreck for us.

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