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August 29 2011

The Help Wins Another Weekend With Some Help From Irene

The HelpThe Help was crowned champion of the weekend once again, and it wasn’t all due to a hurricane.

Once again the the drama about the race relations between African-American employees and their white employers fended off three newcomers to win the weekend.  In its fourth weekend of release, The Help brought in an estimated $14.3 million to take first place.

While it was able to hold off the newcomers, it looks like it was a combination of weak new releases, and Hurricane Irene keeping people out of the theaters.  This ended up being the second weakest weekend of the year, coming in only behind Superbowl weekend.

Coming in second was the female-driven action film Colombiana with $10.3 million. This was a better showing for an action film starring Zoe Saldana, best known for playing Uhura in the 2009 Star Trek.

Don’t Be Afraid of the Dark came in with just $8.7 million, and a fairly weak stat for the horror genre.

In fourth place was Rise of the Planet of the Apes with around $8.65 million, adding to its winning ways of the past several weeks. Considering the number of new releases that have come out since its initial release, the fact that its held on this strongly is a good sign.

Round out the top 5 was the Paul Rudd comedy Our Idiot Brother. It only brought in $6.58 million off of a $5 million dollar budget. Factor in marketing costs and it still has a ways to go.

Notice that none of last weeks new releases held on to the top 5. Spy Kids 4 fell nearly 51% to land in sixth place with $5.7 million. Conan the Barbarian landed in eighth with a 69.1% decline to bring in a laughable $3.1 million. Despite landing in ninth place wih just over $3 million, Fright Night fared better as it only dropped off about 60% from its previous showing.

The only release for next weekend is The Debt, so it definitely looks like we are leaving the thrill of the summer releases.  Barring something highly unusual happening, I have a feeling The Help will enjoy a third weekend at the top.



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