October 3 2011

Dolphin Tale Swims to Top of the Box Office

Dolphin TaleIt took a dolphin to knock the lion out of the top box office spot.

Dolphin Tale took the top spot at the box office this weekend, leading a pack of non-new releases from cracking into the top three. The movie based on a real life “tail” (ha! See what I did there?!?) dropped 25.6% from last weekend, but scored a healthy $14.25 million. The percentage drop was far better than expected, and took many by surprise.

Holding on to second place was the Brad Pitt vehicle, Moneyball. It dipped 35.9% which was a bit steeper than some expected, but wasn’t horrible by any stretch of the imagination and it brought in $12.5 million.

The 3D re-release of The Lion King took a 49.6% fall to bring in $11 million.  Considering it comes out on home video on Tuesday, the $79.7 million the re-release has brought in over three weekends is nothing to sneeze at and brings the lifetime earnings of the film to $408.2 million.

Fourth place was the best showing for any new release this week and saw the cancer-themed 50/50 bring in $8.85 million over the three days. Considering the subject matter, it wasn’t a horrible showing.

Rounding out the top five was Courageous with $8.8 million which was an impressive showing for only 1,161 locations.

Following up some recent disasters at the box office, the Sarah Jessica Parker vehicle, I Don’t Know How She Does It took a massive 80% hit from last weekend and brought in a paltry $400,000 brining its three weekend run to $9.2 million off of a $24 million budget. Meanwhile, Killer Elite starring Jason Statham fell 48.1% to $4.85 million bringing its two week total to $17.4 million off of a $70 million budget.  In short, things are not going well in several different genres of films at the moment, but that certainly won’t stop Hollywood from continuing to over spend.

Next week sees the debuts of The Ides of March and Real Steel.

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