Jan
2012
Underworld Awakening Drains the Blood of the Competition
It seems there is still some life in the Underworld series as the fourth film took the number one spot at the box office this weekend.
Underworld Awakening brought in $25.4 million this weekend to win the top spot. The last installment of the series to star Kate Beckinsale was Underworld: Evolution which opened to $26.9 million, and when you factor in the higher average ticket price of today, and adding in the higher price for 3D tickets, attendance was down significantly from that 2006 film. We’ll have to see how it performs in the coming weeks.
Second place went to the new George Lucas-produced film, Red Tails. The latest film to take on the story of the Tuskegee Airmen brought in a respectable $19.1 million. I’m honestly not sure how it will end up doing, but seeing as it cost $58 million to make it should end up recouping Lucas his investment.
Contraband fell 49.9% from last weekend to bring in $12.2 million. While not a huge dollar amount, it’s actually doing well for a Mark Whalberg movie … which actually isn’t saying a whole lot.
Extremely Loud & Incredibly Close went in to wide release this weekend, increasing from 6 screens to 2,630, meaning it saw a financial take increase of +11,484.2%. This translated to $10.54 million, but it’s just really fun to write it out as a percentage
Rounding out the top five was Haywire with a $9 million opening weekend. Considering the extremely poor reviews, it’s unlikely that this female action thriller is going to have a whole lot of life to it.
Next week sees the debuts of The Grey, bank heist thriller Man on a Ledge and One For the Money.


