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March 5 2012

The Lorax Dominates the Box Office

The Lorax movie posterApparently the movie going audience was ready for a new animated feature about the environment.

Dr. Seuss’ The Lorax opened to a huge $70.7 million, making it the sixth best ever opening for an animated feature, and the second best for a non-sequel behind only The Simpsons.  Seeing as the budget was $70 million, it’s not in profit yet, but it looks like it has a pretty good shot at being a success.

Coming in second was another new release, Project X.  The film came in with $20.7 million, which is impressive as I’m not sure I’ve seen even one TV commercial for this film.

Act of Valor fell 44% to come in third with $13.7 million, bringing its domestic total to $45.2 million off of a $12 million budget. Seeing as they bought four ads during the Super Bowl this year, who knows if it is making a profit yet.

Holding on to the fourth position is Safe House which fell another 34.1% to bring in $7.2 million. It appears Denzel Washington still has some holding power at the box office.

Tyler Perry’s Good Deeds fell to fifth place, losing 55.1% from last week to bring in $7 million. As I said last weekend, apparently no one was in the mood for a Tyler Perry drama.

Ghost Rider: Spirit of Vengeance? Ninth place, falling another 47.8% to bring in $4.7 million. It’s worldwide box office now stands at $88,981,000 off of a $57 million budget. Perhaps it won’t be quite the train wreck I first thought it would be.

Next weeks biggest releases will be Disney’s John Carter and Silent House. Why Disney decided to not include “of Mars” in the John Carter in the title is still a mystery to most, but we’ll see if that gamble pays off.



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