March 12 2012

The Lorax Speaks for the Box Office Once Again

The Lorax movie posterThat thud you heard this weekend was John Carter slamming into The Lorax and falling to the ground.

Slipping a respectable 44.1%, The Lorax held on to the number one spot for a second weekend with $39.1 million.  That brings its domestic total to $121.95 million off of a $70 million budget.

The big news of the weekend, however, was Disney’s John Carter landed with a huge thud in second place with $30.6 million off of a $250 million budget.  It has done $70.6 million overseas for a worldwide total of $101.2 million.  It’s going to have a heck of a time recouping its budget, and I will say again that I think this film has been horribly mis-marketed.  For whatever reason Disney opted to just go with “John Carter” as the title as opposed to stressing the Mars aspect of the series, something that has been attached to the books since day one.  Whatever their reasoning, I’m thinking we won’t see be a sequel.

Project X slipped to third place, losing 45.1% to come in with $11.55 million.  I finally figured out which movie this is … good marketing, folks.

Horror film Silent House opened in fourth place with just a hair over $7 million.

Slipping to fifth place was Act of Valor, the film filled with real life SEAL team members.

The only major release next week is the abysmal looking 21 Jump Street, so don’t expect to see the top five changing much next week.  It will, however, be interesting to see what happens with John Carter.

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