March 23 2012

U.S. Box Office Numbers for 2011 Take a Dive

The final total numbers for the 2011 box office finally hit today, and they tell a rather interesting tale.

The MPAA (Motion Picture Association of America) finally released all the numbers for the 2011 box office, and while the U.S. barely broke the $10 billion mark again, overseas is where the real action was.

U.S. ticket sales brought in $10.2 billion, a drop of 3.8% from 2010.  Admissions – the number of people buying tickets – fell even further by 4.5% to 1.2 billion, the lowest number since at least 1996, which was 1.33 billion.  3D movies lost $400 million to land at $1.8 billion, but the MPAA was quick to point out that Avatar’s numbers were in the 2010 numbers.  The average ticket price jumped 1% to $7.93, and that represents a 37% jump since 2002.

Overseas ticket sales however accounted for a staggering 68.7% of the $32.6 billion total for all tickets sold.

Other bad news, the number of people classified as “frequent moviegoers” – those who buy at least one movie ticket a month – fell 2.2% to 35 million.

The MPAA has spent its day trying to spin all this data as not being as negative as it looks, with a lot of them blame being laid on Avatar doing so spectacularly well the year before.  I’m sorry to tell you, but when you’re losing your most frequent customers, something is definitely wrong no matter how you spin it.

[via Deadline]

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