Apparently if you write a young adult book these days, you’re pretty much setting yourself up for some insane success.
Following in the footsteps of Twilight, Lionsgate released The Hunger Games this weekend and it absolutely destroyed the competition. Filmed on a $78 million budget, the first film in the trilogy brought in $68.2 million on Friday alone. I don’t normally write up the box office reports during the weekend, but the numbers and records this film is posting are just staggering.
- 4,137 locations/10,000+ prints
- $19.75M in record-setting midnight showings
- 3 AM showings were booked
- Some theaters are going 24-hours a day through out the weekend for this film
- Highest non-sequel opening weekend ever
- Highest debut single day for a non-sequel ever
- Highest March opening ever
- Fifth highest opening day ever
Current estimates have it brining in $140 million total this weekend, but with the Friday numbers being higher than expected there are some rumblings of $150+ million by the time the weekend closes out.
Where analysts are saying it succeeded was that unlike Twilight, this is not a female-only property. It’s appealing to teen girls, women, males of all ages and those who wish to just know what the heck it’s about leading to it being called a “four-quadrant” film.
The good news is that it is also getting pretty much universally rave reviews.
Catching Fire, the second book in the series, has already had a release date scheduled for its sequel film of November 22, 2013. With the success we’re seeing from this film, don’t be too surprised if the third book, Mockingjay, gets split it into two movies ala what happened with Twilight and Harry Potter.