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Maybe I’m just getting old and cranky, but can someone explain to me how this April Fools joke from WestJet is funny?
I’ve seen a lot of April Fools jokes today, some of them a bit more successful than others, but the one WestJet – a Canadian airline – came up with just struck me as being in poor taste. KargoKids is supposed to be a new way to transport children on flights by putting them in the cargo hold of the plane, making for a child-free cabin.
I’m sure we’ve all had that feeling of dread when we see a family boarding a plane with a baby, but seriously? The idea, even in jest, of putting children in cargo like they are a burden on everyone, including the parents? I’m all for a good joke, but this one just struck me as callous and in extremely poor taste. Maybe I’m all just a bit too literal at times because all I was thinking was, “You know, the cargo hold gets extremely cold.”
Sorry, WestJet, while you tied this into a discount coupon code for travel, I’m just not finding myself laughing.