In what has to be one of the oddest moves I’ve seen out of Hollywood in quite some time, G.I. Joe: Retaliation has been delayed by nine months.
While it isn’t unusual for a movie’s release date to get moved around from time to time, doing so just a few days longer than a month before release is pretty much unheard of. Add in the fact that Super Bowl ads were purchased, trailers are running and the posters are up in the theaters, and this is not a cheap move for anyone involved. What could cause such a move? Well, to hear Hasbro and Universal spin it, the two companies have decided to convert the movie to 3D. The claim is this will take nine months to do.
What do I think is the real reason? Battleship just tanked … hard.
The movie going audiences will still have that taste in their mouth, and critics won’t let you forget that G.I. Joe: Retaliation is also a Hasbro military property when they review it. Releasing this only a month and change after a flop could have led to two flops. Holding the film back to March 29, 2013, even with all of the expenditures that have already gone out for marketing, just makes sense the most sense to be honest.
A lot of folks are claiming that this means the movie is not good, but from what I’ve heard, it’s actually decent. I have to say I think that it would be a shame to waste it so close to the disaster that is Battleship. This may be the only reasonable way to save the film from Hasbro’s poor choice of even allowing a movie to be made based on a game with pegs.
G.I. JOE: RETALIATION Film to Be Released in 3D
Hasbro Reaffirms 2012 Guidance that it Expects to Grow Revenues and Earnings Per Share Absent the Impact of Foreign Exchange
PAWTUCKET, R.I.–(BUSINESS WIRE)–
Hasbro, Inc (NASDAQ:HAS - News), and Paramount Pictures, announced today that G.I. JOE: RETALIATION will now be released in 3D. The film, originally slated for release in June 2012, is scheduled to be released March 29, 2013.
“It is increasingly evident that 3D resonates with movie-goers globally and together with Paramount, we made the decision to bring fans an even more immersive entertainment experience,” said Brian Goldner, Hasbro’s President and CEO.
“In 2012, we continue to have several strong motion picture and television entertainment backed properties that are selling well at retail and our entertainment strategy remains strong and on-track,” Goldner said. “Through our own Hasbro Studios for television and in partnership with several movie studios including Paramount, Universal, Sony and Relativity, we are creating entertainment experiences around many of our highly popular iconic brands. For the full year 2012, we continue to believe, absent the impact of foreign exchange, we will again grow revenues and earnings per share.”
Hasbro, Inc. (NASDAQ:HAS - News) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. The Company’s five major motion pictures to date have generated more than $3 billion dollars at the global box office. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. Programming in the U.S. is distributed on The Hub TV Network, a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the Company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com.