May 23 2012

G.I. Joe: Retaliation Gets Shoved Back to March 2013

In what has to be one of the oddest moves I’ve seen out of Hollywood in quite some time, G.I. Joe: Retaliation has been delayed by nine months.

While it isn’t unusual for a movie’s release date to get moved around from time to time, doing so just a few days longer than a month before release is pretty much unheard of.  Add in the fact that Super Bowl ads were purchased, trailers are running and the posters are up in the theaters, and this is not a cheap move for anyone involved.  What could cause such a move?  Well, to hear Hasbro and Universal spin it, the two companies have decided to convert the movie to 3D.  The claim is this will take nine months to do.

What do I think is the real reason?  Battleship just tanked … hard.

The movie going audiences will still have that taste in their mouth, and critics won’t let you forget that G.I. Joe: Retaliation is also a Hasbro military property when they review it.  Releasing this only a month and change after a flop could have led to two flops.  Holding the film back to March 29, 2013, even with all of the expenditures that have already gone out for marketing, just makes sense the most sense to be honest.

A lot of folks are claiming that this means the movie is not good, but from what I’ve heard, it’s actually decent.  I have to say I think that it would be a shame to waste it so close to the disaster that is Battleship.  This may be the only reasonable way to save the film from Hasbro’s poor choice of even allowing a movie to be made based on a game with pegs.

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