25
May
2012

Final Network Rankings For 2011-12 Season

Written by  |  under TV

Aging TV watchersThe final ratings tallies are in for the 2011-12 television season are in, and things are not looking good for the broadcast networks … again.

Once again the number of people watching network television is on the decline, and it’s especially bad news amongst the 18 – 49 demographic.  The median age of TV viewers climbed again this except for NBC and FOX, and those were modest declines at best.  It would seem that young folks are fleeing the television networks in bigger numbers each year, and things are getting a bit worrisome for good old commercial television.

NBC did actually show some growth this year for the first time in ages, but it was built almost entirely on football.

The mystery of how The CW keeps its doors opens continues to deepen as well.  The fifth place network lost a whopping 15 percent of its audience, and it didn’t have much to start with.

Here are the numbers, and if you wonder why things worse on network television than ever, it won’t take you much to figure out the reason.

Here are the numbers.

Adults 18-49 (Rating, % change from 2010-11)

  • Fox: 3.2 (-9%)
  • CBS: 3.0 (+3%)
  • NBC: 2.5 (+9%)
  • ABC:  2.4 (-4%)
  • CW:   (0.7) (-22%)

Total Viewers (In millions, % change from 2010-11)

  • CBS: 11.7 million (+1%)
  • Fox: 8.9 million (-9%)
  • ABC: 8.4 million (-1%)
  • NBC: 7.4 million (+5%)
  • CW:  1.7 million (-15%)

Adults 18-34 (Rating, % change from 2010-11)

  • Fox: 2.7 (-13%)
  • NBC: 2.0 (+5%)
  • CBS: 1.9 (Even)
  • ABC: 1.8 (-5%)
  • CW:  0.8 (-20%)

Median Age

  • CBS: 55.6 (up from 55.0)
  • ABC: 52.3 (up from 51.4)
  • NBC: 49.3 (down from 49.6)
  • Fox: 46.2 (up from 45.4)
  • CW: 37.1 (up from 35.0)

[via Deadline]

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