July 9 2012

The Amazing Spider-Man Swings to the Top of the Box Office

Amazing Spider-Man movie posterIt may have taken the top spot this weekend, but there may be problems in the webbing.

The Amazing Spider-Man released this past Tuesday, but there were still plenty of people that wanted to see it this weekend.  Over the three days this weekend the film took in $65 million bringing its domestic total to $140 million.  It’s tracking behind Spider-Man 2 that released in 2004 by $40 million for its six day total.  Considering the higher ticket prices for IMAX and 3D showings, this means attendance is way off for the series, but we’ll see where it ends up.

Coming in second was Ted with an extremely strong second weekend, slipping only 40.1% from its debut to bring in another $32.593 million.  This brings its domestic total to $120.2 million off of  a $50 million budget, putting it well into the black on the balance sheet.

Pixar’s Brave landed in third with $20.1 million, bringing its domestic total to $174.5 million off of a $185 million budget.  It’s going to be impossible for this film to hit the “double your budget to be profitable” milestone, but this is Disney, they’ll make it up in merchandising alone.

Savages, the newest film from Oliver Stone, opened up in fourth place with $16.1 million.  Stone’s films have been underperforming for a while now, and opening this up in a crowded summer slot doesn’t make a whole lot of sense to begin with.

Rounding out the top five was Magic Mike which took a hefty 60.1% tumble from last weekend, but it still brought in $15.6 million.  It’s domestic total now sits at $72.9 million off of a $7 million budget.  I’m still not sure how they pulled it off for that cheap.

Outside of the top five there was some interesting movement.  Tyler Perry’s Madea’s Witness Protection dropped 59.8% to bring in $10.2 million and landed in sixth. Off of a $20 million budget the film has brought in $45 million. Despite the huge drop, it’s in to profit territory, and we’ll probably see another Madea film … which will again make people scratch their heads.

Abraham Lincoln: Vampire Hunter has turned into a total disaster. With a $69 million budget, the movie has brought in only $34 million domestic and $24.7 million foreign for a worldwide total of $58.7 million.

Also falling into the disaster arena is Rock of Ages.  With a $75 million budget, the film has brought in $48.585 million worldwide and is shedding screens at a rapid pace, losing 1,704 this week alone leaving it with only 701 in the United States.

The only big release next week is Ice Age: Continental Drift which is already doing well overseas bringing in $198.1 million. It’s going to get crowded at the theaters for kids.

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