July 16 2012

Ice Age Wins the Weekend, but Down From Past Installments

Ice Age: Continental Drift movie posterThe fourth installment in the Ice Age franchise hit theaters this weekend, and while it came in number one, it is doubtful there is too much celebrating going on.

Ice Age: Continental Drift landed in first this week with $46 million, but that’s down from previous installments, and well below other animated openings this summer such as Brave and Madagascar 3: Europe’s Most Wanted.  It has been performing well overseas, but apparently the U.S. wasn’t quite as interested.

Coming in second was The Amazing Spider-Man with a drop of only 43.6% to land with $35 million. That’s an excellent hold for a second weekend, but it’s the lowest ever second weekend for a Spider-Man film which means that taking in inflation, this film is not drawing in nearly the number of moviegoers as previous ones.

The Seth MacFarlane comedy Ted brought in another $22.1 million, bringing its domestic total to $158 million off of a $50 million budget.  It was hinted at during San Diego Comic-Con that MacFarlane would be open to a sequel … imagine that.

Pixar’s Brave added another $10.6 million to land in fourth place.  That brings its domestic total to $195 million.

Rounding out the top five was Magic Mike with another $9 million which brings its haul up to $91.85 million off of an astonishingly low $7 million budget.

None of the numbers this weekend were all that thrilling.  And the questions about this summer being a disappointment are again creeping in, and I have to say with good reason.  Abraham Lincoln: Vampire Hunter was expected to do well, and its worldwide gross thus far is $65.3 million off of a $69 million budget. You take in marketing costs and this thing is so far in the red that it isn’t even funny. Battleship is at $301 million worldwide off of a $209 million budget … no, that isn’t good no matter how you try to figure the math.

Of course, everyone will forget all of this when The Dark Knight Rises releases next weekend and brings in an insane amount of money.

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