How I react every time I lose a mayorship on Swarm... good-bye, old friend. https://t.co/lsoMojjnj2
That giant yawn you heard this weekend was coming from the box office.
Welcome to late August, folks. This is traditionally a slow time for movie going, but this weekend was insane. I can’t remember the last time that a summer weekend ended up being the lowest for the year, but that’s exactly what happened. The three new releases bombed: Premium Rush (7th for the weekend), Hit and Run (10th) and The Apparition (12th, but to be fair, it only played on 810 screens, the other two were 2,000+). I mean, a $35 million dollar movie about bike messengers (Premium Rush) couldn’t bring in more than $6.3 million in its debut weekend? What is the world of movies coming to?
The Expendables 2 won its second weekend, but considering what it was up against that isn’t that big of s surprise. The geriatric action film brought in $13.5 million in its second weekend, down 52.8% from its debut. It’s trailing the original by about $13 million at this point its run.
The Bourne Legacy was again in second place, this time bringing in $9.3 million, down 45.5% from the weekend before.
Third place was also a hold over from last week with ParaNorman bringing $8.5 million, down 39.3% from its first weekend. Thats actually a pretty healthy hold, so word of mouth must be good on this one.
Hey, guess what. Fourth place was also the same as last weekend! (Are we seeing a trend here?) The Campaign came in with $7.4 million, down 43.3%.
Fifth place actually saw The Dark Knight Rises claw its way back into the top five with $7.1 million.
The biggest movie news this week was 2016 Obama’s America coming in with eighth place finish with $6.2 million off of only 1,091 screens, and even that was pretty ho hum news wise this weekend.
My deathwatch on Total Recall continues as the movie fell to fourteenth place with only $1.85 million. Its domestic gross is now $55.2 million and I think we can safely add it to the pile of “What the hell went wrong?” movies for this year.
Next week’s big releases are Lawless, The Possession and something called Oogieloves In The BIG Balloon Adventure … I don’t even want to know what the heck that is. In short, expect another sleeper of a weekend.