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January 21 2013

Mama Shows Arnie the Door at the Box Office

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Horror is once again at the top of the box office… and ninth place.

Taking the top spot this holiday weekend was Mama with $28.495 million. While not huge, the film only had a $15 million budget, so it’ll probably hit the black in short order when you count in marketing and other associated costs.

Zero Dark Thirty took a 35.3 percent hit this weekend to land in second with $15.8 million. This brings it up to $54.1 million domestic off of a $40 million dollar budget, so it’s not doing badly. With awards and nominations being heaped upon it should on for a while.

Third place went to Silver Linings Playbook that moved to wide release this week and brought in $10.75 million. This brings its domestic total up to $54.7 million off of a $21 million budget. With Oscar nominations out the ear, this one will be holding on for a while.

Gangster Squad isn’t doing too hot and slid to fourth place with $8.65 million which brings its domestic total to $31.76 million off of a $60 million budget. You have to feel a bit for this one considering the circumstances that moved it from its original release date last summer.

Rounding out the top five is the first weekend of Broken City. It had a fairly tame budget of $35 million considering it stars Mark Wahlberg, Catherine Zeta Jones and Russell Crowe. It only brought in $8.275 million and is getting slaughtered by the critics. Don’t expect much out of this one.

Normally we’d stop here, but lets go down the list to ninth place, shall we? Why, hello there to the leading man return of Arnold Schwarzenegger. His first film with him in a leading role in years brought in a laughable $6.19 million over four days. No word on the budget on this one yet, but this can’t be a good sign. It averaged $2,125 per screen, which, to put it in perspective, even The Hobbit: An Unexpected Journey brought in $2,663 per screen down in tenth place. Some studios have got to be nervous right now with his name attached to more films this year. (Yes, I said horror was in ninth place this week… as in it’s “A horror show for some studio execs this failed so badly.”)

Next weekend isn’t looking too promising. The big releases are Parker, Movie 43 and Hansel and Gretel: Witch Hunters. Hansel and Gretel will probably do okay in its opening weekend, but then I expect it to drop like a rock. Movie 43 has next to no hope as sketch films haven’t done well at the box office since the days of Monty Python’s The Meaning of Life. And Parker, well, Jason Statham isn’t known for filling theaters, and somehow I doubt the inclusion of Jennifer Lopez as the female lead is going to help that much.



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