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Disney has a lot of money riding on The Lone Ranger, and buying 90 seconds of Super Bowl ad space tells you how badly it needs to be on everyone’s minds.
We’ve already seen an odd teaser, and a slightly beter trailer and now it appears with this commercial – which features a lot of new footage – Disney is going for a more traditional story type approach to the advertising. It’s about time.
Arnie Hammer and Johnny Depp will be appearing in The Lone Ranger opening on July 3.