Feb
2013
Die Hard Storms the Box Office to Win the Weekend (UPDATED)
Apparently some people still are up for seeing Bruce Willis get into horrible situations, but not as many as used to.
A Good Day to Die Hard took the weekend with $25 million bringing its total to $33.2 million. It’s currently pacing behind the last film, Live Free or Die Hard. It’s only about $5 million behind, but that when you factor in inflation of ticket prices, things aren’t going swimmingly for the franchise.
Coming in second was Identity Thief with a very strong hold from last weekend, slipping only 32.2 percent to land $23.4 million. It now stands at $70.7 million off of a $35 million dollar budget, and some estimates say when the President’s Day totals come in, it may surpass Die Hard.
Third place went the new romance Safe Haven with $21.4 million. It has a healthy launch on Valentine’s Day and now stands at $30.2 million.
Escape From Planet Earth, the latest in a slew of totally forgettable animated films, took fourth place with a disappointing $16 million.
Warm Bodies rounded out the top five with $9 million bringing its domestic total to $50.2 million.
Jumping out of the top five for a new release, Beautiful Creatures absolutely bombed. It brought in $7.46 million off of a $60 million dollar budget. Just goes to show you that not every young adult novel should be turned into a movie.
So, where did my current favorite train wrecks land? Well, The Last Stand came in… somewhere not good. It wasn’t even assigned a position number. In its fifth week of release Schwarzenegger’s latest bomb brought in $22,600. Yes… that number is not a typo. That brings its domestic total to $11.9 million off of a $45 million dollar budget.
Bullet to the Head is in its third week of release, and it brought in… I have no idea. It seems the studio chose not to report it, but I am now hearing rumblings that its budget was around $55 million, and as of Thursday it had done around $8.9 million.
Next week sees the releases of Dark Skies and Snitch.
Curious how I think these new films will do? Check out my first quarter films of 2013 predictions.
UPDATE: Once the weekend actual numbers came out, Bullet to the Head had lost 1,934 screens and pulled in a meager $240,819 in its third week of release. This put its domestic total at $9,234,498 off of a reported $55 million dollar budget. This is a disaster of epic proportions.



