No matter how much of a laugh people had at the idea of a movie based on the Troll dolls, the project is moving forward with the announcement today of a director, plot and a release date.
Mike Mitchell (Sky High, Alvin and the Chipmunks: Chipwrecked) will be sitting in the director’s chair, while Erica Rivinoja (South Park, Up All Night) will take up the writing duties. “Mike and Erica are the perfect team to reimagine this film,” said Chief Creative Officer Bill Damaschke. “Mike’s pedigree in shaping stories with already beloved characters is second to none, and Erica’s amazing sense of comedy will introduce the Trolls to a new generation of fans while keeping the spirit and appeal audiences have loved for years.”
As for the plot? Well, it will “be a grand scale musical comedy centering around how the Trolls came into their vibrant and colorful hair.”
I’m not kidding. That somehow passes for a plot these days.
I normally don’t like to cheer for failure, but this movie needs to fail. It needs to be a lesson to Hollywood about licensing any old project.
Trolls will hit theaters on Nov. 4, 2016.View Press Release
Set to Release November 4, 2016
GLENDALE, Calif., May 28, 2013 /PRNewswire/ — Acclaimed comedy director Mike Mitchell and Emmy Award winning writer Erica Rivinoja are tackling something notoriously small for their next big screen project — the iconic troll dolls (which stand at about two inches tall). DreamWorks Animation SKG, Inc. (Nasdaq: DWA), which recently announced the acquisition of the Trolls franchise, has tasked Mitchell and Rivinoja with reimagining the Trolls universe on the big screen. Mitchell, currently directing the live action sequences in The Spongebob Squarepants Movie 2 has garnered a fan base among family audiences for hits such as Shrek Forever After, Sky High and Alvin and the Chipmunks: Chipwrecked, and has a proven track record taking legendary characters on new adventures. Rivinoja has been lauded for her work on comedies including South Park and Up All Night. Under the direction of this new creative team Trolls will be distributed by Twentieth Century Fox on November 4, 2016.
“Mike and Erica are the perfect team to reimagine this film,” said Chief Creative Officer Bill Damaschke. “Mike’s pedigree in shaping stories with already beloved characters is second to none, and Erica’s amazing sense of comedy will introduce the Trolls to a new generation of fans while keeping the spirit and appeal audiences have loved for years.”
The film, which will be a grand scale musical comedy centering around how the Trolls came into their vibrant and colorful hair, will be produced by Gina Shay (Shrek Forever After).
The Troll doll phenomenon was born in 1959 when Danish fisherman and woodcutter Thomas Dam, too poor to afford a Christmas present for his young daughter Lajla, carved a doll for her based on the legendary Scandinavian troll. This modern-day Geppetto couldn’t have imagined that the Troll dolls would soon become one of the biggest toy crazes of the 1960s. The Trolls experienced a resurgence in the 1990s and their uniquely endearing faces and shocks of colorful hair continue to capture the hearts and imaginations of fans around the world.
About DreamWorks Animation
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for five consecutive years. In 2013, DreamWorks Animation ranks #12 on the list. All of DreamWorks Animation’s feature films are produced in 3D. The Company has theatrically released a total of 26 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Puss In Boots, and The Croods.