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June 10 2013

The Purge Surprises at the Box Office

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Once again the top film at the box office proves that you don’t always need a huge budget to succeed.

With a budget of just $3 million, The Purge took in a surprising $36.37 million in its opening weekend. The reviews haven’t been the best so it should be interesting to see how this holds up in the coming weeks, but it isn’t going to make much of a difference at this point.

Fast & Furious 6 slid into second place with $19.76 million,  This brings its domestic total to $202.9 million, and a global haul of $584.6 million off of a $160 million budget. This puts it just $42 million away from tying Fast Five, the top grossing film in the series. It looks like it can pull it off, and it just boggles the mind how this series has taken off this late. Of course, you can liken it to Skyfall, the 23rd film in that series, being the top grossing entry.

The magic/heist film Now You See Me dropped to third place with a healthy slide of 33.6 percent from its opening weekend to bring in $19.5 million for a domestic total of $61.3 million. A drop of under 50 percent in the second week is considered a success, so this is a really good result.

Opening in fourth place was the latest Vince Vaughn/Owen Wilson comedy The Internship with $18.1 million. Seeing as it had a $58 million budget, this is not a good result.

Rounding out the top five is the animated film Epic with $12.1 million.

Worthy of note is After Earth dropped from third to seventh with $11.2 million, a fall of 59.3 percent. This brings its domestic total to $46.5 million off of a budget of $130 million. It’s global total stands at $91.8 million, so things aren’t looking too hot for this bomb.

Next week’s big releases are This is the End (opening on Wednesday) and Man of Steel.

Curious how I think these new films will do? Check out my second quarter films of 2013 predictions.



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