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August 10 2015

Mission: Impossible wins its second weekend, Fantastic Four flops

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Sometimes you can just tell from day one a film is going to flop, and sure enough it did.

Mission: Impossible – Rogue Nation won its second weekend with a decent drop off of 47 percent to take in $29.4M this weekend and a new domestic total of $108.65M. Globally it stands at $265.35M.

Josh Trank’s Fantastic Four missed all of its projections and took in $26.2M in the U.S., and globally it stands at $60.3M off of a $120M budget. Seeing as it would need to hit $240M to be considered profitable, that’s looking highly unlikely at the moment. You do have to wonder how many times Fox is going to try to make this property work. At this point it’s holding on to it simply to keep it out of Marvel’s hands and damaging the brand name in the process. Considering this got a C- CinemaScore, this film is going to disappear quickly.

On the flipside, The Gift took in $12M off of a $5M dollar budget. Depending on what the marketing budget was, this one may be in profit already, but no way to be sure.

Vacation held much better than expected sliding only 37.7 percent to take in $9.14M for a new domestic total of $37.32M.

Rounding out the top five was Ant-Man with $7.82M and a new domestic total of $147.43M. Globally it stands at $326.33M off of a $130M budget. That’s actually not too bad and it is in the profit range now for sure.

Next week’s big releases are The Man From U.N.C.L.E. and Straight Outta Compton.

Curious how I think these films will do? Check out my The Movies of 2015 – 3rd Quarter report.



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