July 2 2016

Weekend box office looks set to be a bloodbath

It looks as though the 4th of July weekend is going to be quite unkind to a couple of new releases at the box office.

Holiday weekends are usually a good time to release big films, but when it looks as though a film with a $10M budget is going to come in second, things are not good. That, however, looks that is the scenario that is going to play out as The Purge: Election Year is going to come in second with $27.5M while The BFG and The Legend of Tarzan are currently battling out for third with an estimated $23M each.

In case you’re wondering, it looks as though Finding Dory will win the weekend again with $31.5M.

Why is all of this so bad? Tarzan cost $180M and BFG clocked in with $140M. Perhaps they will fare better overseas, but domestically it looks like both are going to fail. I’m not that surprised by Tarzan because, really, do we need another take on that story? But BFG is from Spielberg and it’s a return to children’s movies for him.

It’s going to be a long, sweat filled weekend for some studio execs, and it has nothing to do with the temperature.

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