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January 1 2017

The Movies of 2017 – 1st Quarter Analysis

We’ve taken a look at each of the films of the 1st quarter of 2017, but how is each month going to break down? Who will we be singing the praises of, and which films will be leading to studio executives packing up their offices?

Lets take a look, but overall it is a rather uninspiring run of films to say the least.

January

January 6

January 13

January 20

January 27

Up until the release of xXx: The Return of Xander Cage on January 20, there isn’t anything that seems like it’s going to take off, and even at that I don’t expect much to happen with it. Underworld: Blood Wars will do some business as it will have been several weeks since anything major hit the theaters.

All-in-all, January is going to be a quiet month for results. You would think the studios would have jumped on this to release something that would really fly, but apparently no one was willing to take that risk.

February

February 3

February 10

February 17

February 24

Where January is severely lacking in obvious hits, February is going to be a bit of a bloodbath, especially the weekend of Feb. 10. The LEGO Batman Movie will probably take the top spot with Fifty Shades Darker in second and John Wick: Chapter Two in third. It will be the most interesting weekend to watch by far as all three films serve very different demographics.

Other than that one weekend, however, it just doesn’t feel like this is going to be a crazy successful month. Why three big releases crammed themselves into one weekend is beyond me, but that is just the thought process of the studios sometimes.

March

March 3

March 10

March 17

March 24

March 31

March is going to be insane. Like… insane.

Logan should do well. Kong: Skull Island I think is going to flop. No one seems that interested in it that I speak to.

CHiPs has had zero promotion so far which seems really odd, so I have a feeling it’s going to tank. Power Rangers I think actually has some legs to it.

The Boss Baby feels like it will go nowhere, but I think Ghost in the Shell is going to have a good opening weekend and then do nothing.

The gorilla in the room, however, is clearly Beauty and the Beast. Everything needs to get out of its way and I feel safe in predicting it will be the first film of the year to break the billion-dollar mark globally.

Overall

The first quarter is going to start quiet and then just build and build. It does feel like a bit of a dumping ground in January and February, but once we hit March the year is going to take off and with the summer season kicking off in the second corner we should just see more and more money rolling in at the box office.

I still don’t have a good grasp on how the overall year is going to do, but with the year starting this quiet it’s going to be an uphill battle to try to match 2016.



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