NEVERTHRONERS! To your #got bunkers! This is going to be a rough one!
We’ve taken a look at each of the films of the 3rd quarter of 2017, but how is each month going to break down? Who will we be singing the praises of, and which films will be leading to studio executives packing up their offices?
Lets take a look, but there is something very unusual going on this quarter.
For a summer month this seems very light. The week of July 21 in particular is an odd one. Girls Trip could be considered counter-programming, but Dunkirk really does not feel like a summer film.
Did the studios forget August is still a summer blockbuster month? The only one that feels like it remotely has a shot is The Dark Tower and at that I really question how that one is going to do.
Kingsman: The Golden Circle may end up doing better than I first thought due to the lack of any solid competition.
This is one of the oddest third quarters I think I’ve ever seen. After War for the Planet of the Apes, it’s just like the whole thing falls apart and the studios are just releasing films they think will be at least mildly profitable. I’m not bothered by this, I actually feel like they need to do more of this, but this is such a radical pumping of the brakes it’s almost shocking.
I think this is a quarter where I’m going to end up being surprised a lot because everything looks so underwhelming.