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June 3 2018

Power Rangers movies in the plans for Hasbro

The latest Power Rangers movie may not have set the box office on fire, but that may not matter. With Hasbro having now picked up the rights to everything, it appears the toymaker is ready to work on some new films.

Hasbro CEO Brian Goldner spoke at the Hasbro Strategic Decisions Conference this past week and said:

As I mentioned, we’ve now announced the acquisition of Power Rangers. This is really a great statement about where we believe we are in developing our brand blueprint. The fact that we can acquire Power Rangers brand and plug and play that right into our strategy where we activate it in entertainment, motion pictures in the future and then of course across toys and games and consumer products and do so globally. We felt the brand was very under leveraged and undervalued. We feel we can exploit it to a much greater extent and it was a great opportunity to acquire the brand.

The latest film did well at the domestic box office, but underperformed on the foreign markets. It took in $85.36M in the U.S.and $56.97 foreign for a global total of $142.33M off of a $100M budget.

Where will Power Rangers movies fit in?

Many liked the idea of a direct sequel to the 2017 Lionsgate film, but something tells me that isn’t what Hasbro is planning. Hasbro has a deal in place with Paramount for films, so it is likely any new films would be released via that deal. This means that more than likely the Lionsgate film will not get a follow-up.

This will come as a disappointment to some, but that isn’t the largest concern. Hasbro is trying to launch a cinematic universe, does this mean we could see the Rangers folders in there? Could a Zord be fighting Transformers?

I’m hoping not.

Lets leave the Rangers off in their own world. And we don’t even have to focus on the “Mighty Morphin” variety. There are years, and years of Rangers teams to pull from. Not to mention you could create an entire original team (I highly doubt it).

There are a lot of potential options here, and jumping to conclusions of which one Hasbro will pick is probably the wrong call right now.



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