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The moment some of us thought we would never see may be upon us as Solo: A Star Wars Story stands to actually lose money at the box office.
According to The Hollywood Reporter, Solo is projected to top out at the global box office with around $400M. With a rumored budget of around $250M, and a marketing campaign that puts break even around $500M, coming home with $400M means it has lost money.
Luckily Star Wars Episode IX hasn’t even begun filming yet, so Disney has some time to analyze what went wrong here. Personally, I think it was a multi-part failure:
All of this contributed to how the film played out.
Does this mean Star Wars is doomed? No. It just means Disney needs to slow its roll. It has time, it doesn’t need to make all of its money back in no time flat.