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The rights to a film based on the McDonald’s Monopoly scam became the hottest ticket in Hollywood this past week, and it seems everyone wanted in.
If you aren’t aware, the Daily Beast want an article recently called “How an Ex-Cop Rigged McDonald’s Monopoly Game and Stole Millions.” Everyone knows the McDonald’s Monopoly game, and it seems that for years it was fixed by one lone security guard. The article was published on July 28… and a bidding war immedetly commenced.
The war was ultimately won by Ben Affleck and Matt Damon’s Pearl Street Films along with 20th Century Fox. Other groups involved in the fight included Martin Scorsese & Leonardo di Caprio, Kevin Hart & Universal, Robert Downey Jr. & Netflix, Will Ferrell, Mark Wahlberg and Amblin Entertainment.
What’s interesting about this story is also how it came about. It seems that the author of the article, Jeff Maysh, has worked with film producer David Klawans before. It seems that they find obscure true stories, write up a lengthy article complete with a three act stucture, and then find an outlet for it to run. Think this is their first success? Think again. They also did it with Argo and The Wolf of Wall Street.
It’s a unique method to be sure, and I say more power to them.
Via: Dark Horizons .