Press credentials for #toyfair came in last night. Here we go again, folks.
It seems that in this day and age everyone needs their own film studio, and the latest addition is Barbie-maker, Mattel.
Mattel Films was announced this week, and I’m still scratching my head a bit. Where Hasbro has huge intellectual properties under its belt, Mattel’s are a bit softer. Here’s a list of them and my thoughts on each.
It’s just a weird collection. There’s only one or two that feel like definites, but is it enough to set up your own film division? I just don’t know. It still feels a bit premature to me.