January 2 2019

Who Does Viral Marketing Truly Work On?

As someone exposed to just about every piece of marketing out there, I really wonder who viral marketing works on.

Take for instance the new Stranger Things 3 promo video. I know darn well there is stuff hidden in all the code that flies by. But here’s the thing, I don’t have the time nor the energy to care.

The thing is, I think I know when I burned out. Remember all of the hoopla surrounding the original Cloverfield? I followed everything that came out before the movie. I was enthralled with it all, and then… then I saw the movie. From that moment forward I couldn’t care less about hidden messages, secret videos and so on. I just want to watch the final product and be done with it.

I will gladly watch Stranger Things 3 when it launches on July 4. But random lines of code flashing on my screen? Nah. I’m good.

share tweet share