Oct
2009
What do you do when you need to rebuild your retail stores with a new direction? You call a computer maker, that’s what.
The Disney Store retail locations are in bad shape. By 2004 the chain had expanded to over 600 locations, but was losing around $100 million a year. Disney sold off the chain to Children’s Place Retail Stores that year, but after numerous consumer complaints about the condition of the stores, Disney feared its brand being tarnished and took back a large portion of the chain in March 2008. The remaining 100 stores were closed, and Disney set about trying to figure out how to relaunch the retail brand in a way that would appeal to consumers again.
Someone must have gotten a brain flash and remembered that Steve Jobs of Apple sits on the Board of Directors. You know, the Steve that turned a nearly bankrupt Apple around and launched the mega-successful Apple Stores retail chain? Yeah, wonder how they forgot they had access to him.
According to The New York Times, Disney approached Mr. Jobs about getting his help with retooling the retail stores, and he gave them access to the Apple Store designers and blueprints. The stores may be rebranded as “Imagination Parks”, and will feature a more interactive experience. Imagine seeing a trailer for the new Disney version of A Christmas Carol and you suddenly start smelling Christmas trees in the store, you walk past a video screen with a princess tiara in your hand and Cinderella will appear and talk to you about it, video conferences with stars of Disney Channel shows and so on. All told the renovations will cost $1 million per store and will begin with the locations in Southern California, Long Island and Madrid. (editor’s note:At one point the source article implied all the stores had been closed, but then also said stores would be renovated, so who knows which is correct)
As if the $1 million per store wasn’t enough, Steve Jobs insisted that they must build a prototype store to see how everything worked. Disney balked at this expense at first as they were talking about a fully functional store with complete stock, but Jobs insisted it was a necessity, so somewhere in Glendale, CA is a nondescript warehouse with a full Disney store in it. However, Mr. Jobs was correct, and this prototype store is what finally convinced the board of directors to move ahead with this plan.
The source article is much more in-depth, and a fascinating read actually. I always have an interest in business stories like this, but rarely write them up simply because they bore most people to tears. I think this is a fascinating move for Disney, and one I think malls should welcome. The story says at least one mall manager wasn’t too interested in giving Disney any sort of breaks, but upon seeing the prototype store their attitude seems to have changed.
Malls are dying slow, painful deaths at the moment. They are in desperate need of “destinations”, stores that cause people to go to the mall as opposed to just browsing them as they walk around. If Disney can create an atmosphere that makes kids beg their parents to take them to these stores, the entire mall will benefit from it. If these stores prove to be as successful as I suspect they may be, malls should be begging Disney to open them.
Image of the prototype store from The New York Times, click for a larger view.



Someone seems to be forgetting to tell large corporations that there is a recession going on.
It would seem that the music industry has decided that the public school systems are the perfect methods to distribute their anti-music propaganda.
Well, there’s a little problem with this as it is painting a very black-and-white picture of the situation. It is true that the majority of “free” music is illegal, but there have been some very notable exceptions to that idea such as Radiohead’s In Rainbows experiment where people could download the album for free if they chose to do so. There have also been free music experiments from Trent Reznor of Nine Inch Nails and several others, so it is impossible to say “taking music without paying for it is illegal and unfair to others.”
Is there any sane person left in the music industry?
The Walt Disney Company has agreed to purchase Marvel Entertainment for $4 billion in cash and stock.
As if it wasn’t difficult enough already making sure you get to the post office now, imagine what it’ll be like with 1,000 less of them.
It seems there is a movement out there to cut the standard work week from the familiar five days of 8-hours each to four days of 10-hours each.
I must request that no one calls my cell phone any more.
Well, that was unexpected but welcome.
Apparently no one at KFC, or even Oprah’s Harpo Productions, quite understands the power of Oprah.
It would seem Marvel Comics really doesn’t like you to talk about them… unless they tell you what to say.
Not in the comic book industry though. Oh no, we can’t have you using something they made public themselves without first asking their permission to do it. Apparently they have missed the fact that you can lock a Twitter stream which means that no one is allowed to republish your Tweets. No, they’ll just go on saying things that anyone can see and then get angry when people actually quote them on it.


